New campaign: 118 118

Telephone directory enquiries service 118 118 has acquired four Routemaster buses to send on tour next year.

The branded buses will appear at events such as major sporting occasions, staffed by a team dressed to resemble the runners from the firm's ads. The buses will form a key part of 118 118's ambient marketing strategy for 2006. The last Routemaster in regular service in London completed its last journey from Marble Arch to Brixton last Friday. Transport For London will still operate the buses on two heritage routes aimed at tourists.

- Media agency: Element.

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