Biore Shine Control comprises three products that combat the symptoms associated with oily skin. The range consists of a cream wash cleanser, a clay mask and a moisturiser, each priced £4.99.
The products are being launched in the UK in January and will be backed with a campaign across print, outdoor, online and point-of-sale.
The activity will also involve tie-ups with key media titles and sampling.
The campaign has been created by Kirschenbaum Bond & Partners, with media handled by Equinox.
Biore's last major drive was in 2004, when it ran its first UK TV ads to back the launch of its Pore Perfect line, intended to boost the brand's mainstream appeal.