It has a cool-white hourglass design and is notably smaller, sleeker and substantially more powerful than its aesthetically challenged, cumbersome predecessor.
This latest Xbox will look fabulous in anyone's AV set-up. Taking a few cues from the iPod, the console's exterior features simple, smooth concave buttons and a choice of customisable, interchangeable faceplates.
The Xbox 360 is a full home entertainment centre, designed to play games, music and movies, as well as enabling gamers to compete online via its excellent Xbox Live service.
It is a frightfully powerful beast, more so than many PCs available today.
It boasts three IBM PowerPC-based 3.2GHz cores, a detachable 20GB hard drive and a built-in ethernet port. It can support four wireless controllers and is able to stream media from MP3 players and digital cameras.
As the first next-generation console out of the starting gates, accompanied by a stunning range of launch titles, Sony and Nintendo can only watch in awe as Microsoft cleans up in Christmas sales. It will also further cement the Xbox brand as a world leader in interactive entertainment.
- Design: In-house.