Make it happen. We know what we have to do, and we work closely with our frontline business partners to make it happen. We have common goals and a total desire to regain our number one position.
What is the main marketing challenge you face?
Raising our consideration with non-customers. Our existing customers love us, the market is aware of us and we are working hard to convey this positivity to potential customers.
Do Lloyds TSB employees get special rates on mortgages and loans?
Yes, and an excellent flexible benefits package on top.
What are the other perks of the job?
Working in a rapidly growing business where all things are possible. The size of Lloyds TSB means that we have options outside business-to-business marketing as well.
Do you have to be suited and booted?
Not at all. We adapt to each situation. Our customers are modern professionals and we need to reflect that in all we do.
Does the corporate marketing team socialise outside office hours?
We do all kinds of things, from boat trips and barbecues to karaoke and comedy. Variety is the spice of life and we are always up for something new.
What are the hours like?
We work to get the job done, so sometimes the midnight oil is burned.
How many UK marketers are there in Lloyds TSB Corporate?
Twenty seven, split between Bristol and London
What is it like for career progression?
We are very hot on ensuring all our staff are given the support and challenges necessary to develop. Whether that comes from professional qualifications, attending courses or spending time on the frontline, we try to equip them with a range of skills and knowledge to do the job now and in the future.
What about the salary and benefits?
How do you come up with new ideas?
We talk to frontline staff and customers. We don't believe in brainstorming in darkened rooms. We make sure we understand the market thoroughly and give customers what they want - solutions to financial issues and opportunities that have an impact on their business.
- Lloyds TSB Corporate operates across more than 40 locations.
- It has 1700 employees in the UK and provides banking and financial services to businesses with an annual turnover in excess of £2m.
- The managing director is Diana Brightmore-Armour; head of marketing is Jeremy Hayward.
- The company's headquarters is based at 25 Gresham Street, London EC2V 7HN.