IPC to sell teen title Mizz to niche publisher Panini

IPC is poised to sell its ailing teen girls' title Mizz to niche publishing house Panini.

The publishing group is engaged in a consultation period with the magazine's staff, but has confirmed that it has received an expression of interest from Panini.

Evelyn Webster, managing director of IPC Connect, said: 'IPC has always followed a strategy of portfolio renewal through launch, acquisition and divestment when titles can no longer be given the investment that they need to grow.'

Mizz, which was launched in April 1985, has a circulation of 66,571, but has been suffering from sharp declines in both circulation and advertising revenue over the past year.

The teen magazine market as a whole has declined 18% year on year, according to the latest ABC figures.

Competing media, including the proliferation of online and multichannel TV, have been a particular challenge to publishers targeting teenagers.

Last year IPC closed Mizz stablemate 19 after it failed to halt a slump in circulation. Other titles are expected to follow suit.

Hachette Filipacchi suspended publication of Elle Girl this summer, while NagMags cut Cosmo Girl's frequency from a three-weekly to a monthly, with the loss of six staff (Marketing, 6 July).

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material