Carlsberg kicks off
Carlsberg, the official beer sponsor of Euro 96, is launching ‘Win
probably the best seats in the world’ through agency Promotional
Campaigns. There are 1,500 tickets on offer, with Matchballs and T-
shirts for runners up.
CIC plays Countrywide
CIC has appointed Countrywide Communications to handle PR for its
interactive games account. The agency will use consumer-based campaigns
in men’s, youth and national media, to support the launch of games
including Congo, Indian in the Cupboard and Casper.
B&H drives ahead
Benson and Hedges is to sponsor the Total Jordan Formula One team. The
season starts on March 10 in Melbourne with the team kitted out in all-
Ins and outs at IMP
IMP has announced the departure of planning director Beth Baldwin, who
is to become head of strategic services at O&M Direct in New York. The
agency will be seeking a replacement and has also appointed a new
director, Laura Jones, former managing director of Draft Direct, who
joined the company on March 4.
WWAV is on the up
WWAV Rapp Collins Group has announced total sales of pounds 91.2m for
1995, up 19.26% year on year. Figures from the London office show 1995
billings of pounds 102.5m.
Carling black label
National press sports journalists consider the RFU’s handling of the
Will Carling ‘old farts’ affair to be the worst sports PR in 1995,
according to a survey by sports PR agency Collard & Company.
Miller Freeman Direct is to act as agent for the databases of sister
companies Miller Freeman Inc and Miller Freeman PTE. The 2.5 million
name lists are drawn from US and Asian circulations of Miller Freeman
Impact for Meteorite
A new London-based sales promotion and marketing agency was launched
last week. Meteorite Marketing was founded by Hugh Bishop, former new
business director of Coaxis.
Hilton gets the boot
Hilton International has produced a second edition of its CD-ROM
Blueprint Directory, providing detailed plans of the meetings and
conference facilities of 129 Hilton hotels worldwide. The disk is
compatible with both PC, Macintosh and UNIX platforms.
Barclays picks PR team
Barclays personal banking has appointed Harrison Cowley Birmingham to
handle its public relations, following a competitive pitch. The 1996
campaign will focus on Barclays’ current account, telephone banking and
the Connect and Barclaybank cards.
Relax with Argos
Argos Superstores is launching a money-off voucher promotion in
association with Weetabix. Consumers can make savings on 400 sports and
leisure products in the Argos range.