Careers: What's it really like inside - IBM

Are IBM marketers computer nerds?

Didn't you know that geek chic is in? Like all self-respecting marketers we're up with the trends. You might find the odd one of us with a pen-protector in our pocket, but most of us are everyday marketing folk.

What is the main marketing challenge you face?

Making sure people know we don't just do computers and that IBM is focused on innovation and helping businesses transform to meet today's market and customer needs.

Is there a dress code?

You could wear anything from a gorilla costume to your Sunday best.

In the office it's generally business casual and when visiting clients we tend to mirror their dress code.

What are the hours like?

Many of us work in teams with colleagues across the world, so occasionally you'll have a conference call start at 7am or end at midnight, but most of us work standard hours in the office, or vary the hours if we're working from home. As long as the work gets done, IBM is very flexible.

What's it like for training and career progression?

We put together individual development plans based on discussions with our management about where we want to take our careers and the support we need to get there. Training can range from traditional or virtual 'classroom'-style courses to on-the-job training, occasional international assignments or working with our agency partners.

What about salary and benefits?

They are linked to both the company's performance and your own contribution.

We also have a recently refreshed benefits package and stock ownership schemes. Our benefits and discounts cover everything from computers and software to magazines and phones, home insurance to helicopter lessons.

Any downsides?

'Vanessa Mae shoulder' due to holding the phone to your ear with your shoulder while typing on a laptop for long periods. Conference calls are inevitable, so it's either that or Madonna headset time.

Anything interesting about your office in terms of decoration?

Many of us work both from home and in a range of offices in different locations, some with 'so retro it's back again' brown carpets and similar colour schemes, through to glass and chrome open-plan loveliness.


- IBM UK has about 20,000 employees.

- IBM's UK adspend in 2004 was just over £20.2m, according to Nielsen Media Research.

- The company's UK general manager is Larry Hirst. Brendan Dineen is director of marketing for UK, Ireland and South Africa.

- IBM UK's headquarters are at PO Box 41, North Harbour, Portsmouth PO6 3AU.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message