Diageo has hired experiential agency RPM after a four-way pitch to run sales promotion-based activities for its Smirnoff Experience music events.
The campaign will break early next year and will run across 25 markets in six continents.
EDF Energy has chosen SPSS's data-mining solution to analyse its five million customer records with the aim of increasing its prospect pool by 1.7 million and improve its acquisition strategy. The technology will be used to show whether a person within a certain postcode area is more or less likely to go into arrears.
Environmental charity Encams has appointed Dig for Fire to create an integrated campaign aimed at reducing the litter produced by smokers. The project, won in a four-way pitch, will target employers that allow workers to smoke outside their premises.
Newsquest Specialist Media has appointed Wyvern Direct Response to handle the databases for its financial and electrical trade magazine titles. Target audiences include electrical designers, manufacturers, retailers, financial firms and recruitment companies.
World Emergency Relief (WER) has handed its £8m direct marketing account to Cascaid. Alongside campaigns, Cascaid will source and manage database suppliers on behalf of WER.