A link to the game, based on the 'ToCA Race Driver' series, developed by Codemasters, will be sent to more than one million potential customers. A second installment of the game will launch in February. Catalogue company Kaleidoscope has launched an email marketing push to promote its Christmas catalogue and drive traffic to its website.
The campaign is aiming to reach 60,000 prospects across the country. Two different emails will be sent out to determine whether customers prefer to shop from interactive or more traditional online catalogues. SportingOdds, the online poker site owned by SportingBet, is targeting novice online gamblers with a website, direct mail and press campaign. The website, developed by Beechwood, will feature a step-by-step guide to popular online poker games. Cats Protection, the cat charity, has launched a Christmas appeal targeting 100,000 warm and 15,000 cold prospects. Developed by TDA, the direct marketing campaign will use an advent calendar to thank existing donors and highlight the need for extra donations. Retailer Marks & Spencer has launched a black store card to boost loyalty levels among its celebrity customers. The card gives holders a 20 per cent discount off the store's products, including clothes and food. It has been sent out to celebrities who have appeared in Marks & Spencer advertising campaigns, including comedians Jimmy Carr and Bob Mortimer.