TV rental firm Granada Home Technology has signed up Top Gear
presenter Jeremy Clarkson to front television ads for its new digital TV
The firm is offering consumers a new Nicam TV and then a free digital
terrestrial set top box when the service launches later this year. In
one of the ads, by Abbott Mead Vickers BBDO, Clarkson is shown slapping
himself with a dead fish when he contemplates buying the ’wrong’ TV.