Mhairi McEwan, the woman who turned Pepsi blue across Europe six months
ago, is being promoted to a new post within PepsiCo outside its soft
The move is part of a worldwide restructuring of Pepsi’s management
aimed at making the drinks giant’s pounds 7bn business operate on a
global basis (Marketing, October 24).
Arnold Veraart, head of Pepsi’s Dutch operation, will move to the
company’s UK base in Richmond to replace McEwan as vice-president of
Pepsi has yet to confirm her new job, which she will begin in the new
year, or that of Yann Tardiff, European marketing director, who has also
been given a senior role. The company refused to comment on rumours that
McEwan is to move into its snacks operation, which includes Walkers
crisps in the UK.
Veraart will act as one of the ten marketing vice-presidents across the
world overseeing Pepsi’s beverage operations in ten geographical
business units. The UK comes under PepsiCo International, which covers