THIS WEEK: Airtime sales fight continues

ITV sales house Laser and CIA Medianetwork are still locked in negotiations over the disputed pounds 1m in undelivered advertising revenue.

ITV sales house Laser and CIA Medianetwork are still locked in

negotiations over the disputed pounds 1m in undelivered advertising

revenue.



The writ which Laser was to serve on CIA, alleging the shortfall in 1995

ad revenue, has been delayed while the two parties negotiate. It has

also emerged that there is a shortfall in CIA’s 1996 forecasts. Laser is

understood to have made CIA an offer to settle the case, which is being

considered.



CIA wrote to clients claiming the increased airtime prices which Laser

had quoted to advertisers to make up the 1996 shortfall were ‘either out

of context or inaccurate’. It urged advertisers to ‘write to Laser to

express dissatisfaction with the way Laser is conducting negotiations,

and pledge their support for CIA’.



A Laser spokesman said: ‘We will not have the whole thing drag on. If

the situation is not resolved the writ will be issued.’



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