THIS WEEK: BRIEFS

Woolies entertains

Woolies entertains



Woolworths, the UK’s biggest music retailer, has strengthened the

management of its entertainment division with the appointment of former

THE marketing director Tim Coles. He becomes trading controller for

Woolworths’ entertainment trading unit.



Even More



More Group has acquired the leading Scandinavian outdoor ad group

Wennergren-Williams (WW) for pounds 78.1m. WW operates billboards,

street furniture and bus and train panels in Sweden, Denmark and Norway.



Sky courts NBA



The North American National Basketball Association has struck a new one-

year TV partnership with Sky to broadcast NBA games during the 1996-1997

season following a one-year break.



Carpet blitz



Benckiser is to drop samples of its new Vanish Carpet wipes into seven

million households next year. The door drop will follow a pounds 1.5m TV

campaign.



Card school



The Royal Mail is targeting small and medium businesses with a national

radio and press campaign encouraging them to send Christmas cards to

customers.



Crossed lines



Oftel is investigating a complaint that BT is giving out misleading

information about one of its competitors, despite Oftel issuing an order

for BT to tighten controls over how its staff talk to customers about

its rivals in September.



AA promotions



Jonathan Bullock, formerly head of external affairs and public relations

at the Advertising Association, has been promoted to head of public

affairs to cover political issues, publications and the food advertising

unit.



Clearly Canadian



Clearly Canadian would like to reassure suppliers that it will be

continuing its marketing partnership with the Hero Drinks Group in the

UK and is not dropping its brands in favour of own-label production as

reported in last week’s Marketing.



Fangs a lot



Brookerpaks, the packaged garlic company, is to sponsor the Northern

Ballet Theatre’s production of Dracula.



One 2 free



John McCarthy has given his pounds 100,000 fee for appearing in One-2-

One’s latest ad campaign to the charity Medical Foundation Care of

Victims of Torture.



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