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Airtours has reduced its pounds 10m media pitch list from five agencies to two. Zenith Media, Motive and MediaVest have all been eliminated. Western International Media and Carat will be told later this week whether they have been successful. Media Principles,the incumbent, was not invited to repitch.

Airtours has reduced its pounds 10m media pitch list from five

agencies to two. Zenith Media, Motive and MediaVest have all been

eliminated. Western International Media and Carat will be told later

this week whether they have been successful. Media Principles,the

incumbent, was not invited to repitch.

Home appliance company Electrolux has appointed Andrew Long, its

marketing communications manager for Zanussi, to the newly-created

position of UK brand manager. Long takes over the top marketing post

from Marcus Bleasdale, previously head of marketing for Electrolux UK,

who has been promoted to category director for cold products. Bleasdale

will now be responsible for product development across all of the

company’s brands including AEG and Zanussi.

Online bookshop Amazon has poached Mark Rogers, commissioning editor at

BBC Online, to develop its digital strategy. Rogers has been responsible

for increasing the amount of sports and entertainment content on the

BBC’s web site, as well as starting sites for individual programmes,

including EastEnders.

The Post Office is to expand Subscription Services Ltd (SSL), its

telemarketing operation. It has appointed specialist consultancy firm

Aspect to advise on how to develop new call centres and expand existing

sites. The move is likely to anger specialist telemarketing and direct

mail houses which already feel that it is abusing its monopoly by

offering direct marketing services.

The Post Office has also announced plans to spend pounds 1.5bn buying

foreign postal companies. The acquisition strategy started in January

when it spent pounds 300m on German Parcel. It is looking to make five

or six other international acquisitions.

Liberty Media, the division of AT&T that owns parts of the Discovery

Channel and a number of other video and telecom firms, has acquired an

8% interest in News Corporation. The deal makes Liberty the third

largest shareholder in News Corp.

Costa Coffee, Whitbread’s coffee retail chain, is to add 50 new outlets

to its chain in the coming financial year. The increase will give it a

total of 180 shops.The chain is specifically looking to increase its

presence in shopping centre sites.

Boots the Chemist is testing new retail concepts, including beauty and

oral care consultancy services, at its new store in the Bluewater

shopping complex. The concepts, which are aimed at reflecting ’a living

magazine’, will also be trialled at its main Manchester store and, if

successful, could be rolled out nationally.

Asda is launching a hypermarket chain called Supercentre which will

allow it to extend the George brand into housewares, toys and books.

The consortium running London’s bid to host the Athletics World

Championships in 2003 has appointed Team Saatchi to handle


Manchester-based agency Walsh Simmons Interactive has registered in

excess of 3000 .com and generic internet domain names associated

with the rapidly growing area of financial services, as it attempts to

cash in on the new online trend. Registered names include, www.onlinecarloans and - said to be

the name of Microsoft’s new online banking service.

Grey has formed a new direct marketing and sales promotion division

which will comprise all its below-the-line agencies outside the US.

Agencies, including UK DM agency Joshua, were previously part of Grey

Advertising but will form a standalone group led by Grey Direct

International president and chief operating officer, Peter Boggs.

Arc Group has appointed Elly McDonald as marketing director to lead a

new business push across its three operating companies: Arc Advertising,

Tomahawk and Guru. Her last job was with Western International Media

where she was marketing director.

Henderson Investors has appointed Camp Chipperfield Hill Murray to

handle its pounds 750,000 advertising account.


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