Airtours has reduced its pounds 10m media pitch list from five
agencies to two. Zenith Media, Motive and MediaVest have all been
eliminated. Western International Media and Carat will be told later
this week whether they have been successful. Media Principles,the
incumbent, was not invited to repitch.
Home appliance company Electrolux has appointed Andrew Long, its
marketing communications manager for Zanussi, to the newly-created
position of UK brand manager. Long takes over the top marketing post
from Marcus Bleasdale, previously head of marketing for Electrolux UK,
who has been promoted to category director for cold products. Bleasdale
will now be responsible for product development across all of the
company’s brands including AEG and Zanussi.
Online bookshop Amazon has poached Mark Rogers, commissioning editor at
BBC Online, to develop its digital strategy. Rogers has been responsible
for increasing the amount of sports and entertainment content on the
BBC’s web site, as well as starting sites for individual programmes,
The Post Office is to expand Subscription Services Ltd (SSL), its
telemarketing operation. It has appointed specialist consultancy firm
Aspect to advise on how to develop new call centres and expand existing
sites. The move is likely to anger specialist telemarketing and direct
mail houses which already feel that it is abusing its monopoly by
offering direct marketing services.
The Post Office has also announced plans to spend pounds 1.5bn buying
foreign postal companies. The acquisition strategy started in January
when it spent pounds 300m on German Parcel. It is looking to make five
or six other international acquisitions.
Liberty Media, the division of AT&T that owns parts of the Discovery
Channel and a number of other video and telecom firms, has acquired an
8% interest in News Corporation. The deal makes Liberty the third
largest shareholder in News Corp.
Costa Coffee, Whitbread’s coffee retail chain, is to add 50 new outlets
to its chain in the coming financial year. The increase will give it a
total of 180 shops.The chain is specifically looking to increase its
presence in shopping centre sites.
Boots the Chemist is testing new retail concepts, including beauty and
oral care consultancy services, at its new store in the Bluewater
shopping complex. The concepts, which are aimed at reflecting ’a living
magazine’, will also be trialled at its main Manchester store and, if
successful, could be rolled out nationally.
Asda is launching a hypermarket chain called Supercentre which will
allow it to extend the George brand into housewares, toys and books.
The consortium running London’s bid to host the Athletics World
Championships in 2003 has appointed Team Saatchi to handle
Manchester-based agency Walsh Simmons Interactive has registered in
excess of 3000 .com and .co.uk generic internet domain names associated
with the rapidly growing area of financial services, as it attempts to
cash in on the new online trend. Registered names include
www.directisas.co.uk, www.onlinecarloans and Easybank.co.uk - said to be
the name of Microsoft’s new online banking service.
Grey has formed a new direct marketing and sales promotion division
which will comprise all its below-the-line agencies outside the US.
Agencies, including UK DM agency Joshua, were previously part of Grey
Advertising but will form a standalone group led by Grey Direct
International president and chief operating officer, Peter Boggs.
Arc Group has appointed Elly McDonald as marketing director to lead a
new business push across its three operating companies: Arc Advertising,
Tomahawk and Guru. Her last job was with Western International Media
where she was marketing director.
Henderson Investors has appointed Camp Chipperfield Hill Murray to
handle its pounds 750,000 advertising account.