New Media: PC buyers opt for free internet services

For the first time the take-up of free internet services among new PC buyers has exceeded that of paid subscriptions, according to figures released by market analyst, Inteco.

For the first time the take-up of free internet services among new

PC buyers has exceeded that of paid subscriptions, according to figures

released by market analyst, Inteco.

The new research suggests that around 25% of recent PC buyers are opting

for free ISPs - higher than the combined total for paid internet and

online service subscriptions, which each account for 11% of the market.

The data also suggests that Freeserve has overtaken AOL as the most

popular ISP among recent buyers, with 36% share of all service providers

mentioned, compared with 19% for AOL. The total number of recent PC

buyers who are online rose from 48% at the end of last year to 53% in

this quarter.

The figures come just over a week since The Sun launched its free

internet service, Currant It is believed that around 30,000

people had registered for Currant on its first day, after the

paper launched the service with a 12-page promotion. News International

said the campaign targeted ’the biggest number of internet users ever

reached in one hit’.

Ellis Watson, marketing director of The Sun, said the service will be

backed up by ’extensive off-paper marketing’, but declined to reveal

further details.

Adam Daum, principal consultant at Inteco, said: ’Until now even free

services have not convinced people to buy PCs. The big question is

whether The Sun has the power to bring new people into the PC market. I

think the internet will be a more difficult sell than satellite TV.’


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers