THIS WEEK: BRIEFS

Pub loyalty launch

Pub loyalty launch



Allied Domecq is launching a loyalty card at its Big Steak chain of pub

restaurants after a 12-month trial. It will investigate linking the

card to other AD businesses, such as nightclubs or Victoria Wine shops.

A children’s card for the Wacky Warehouse playbarns, which adjoin the

pubs, is also to be launched.



Miners makeover



The Miners Cosmetics brand has relaunched in the UK and is capitalising

on its 70s heritage, with products including block mascara and vibrant

lip and nail colour. It will continue to market to teenagers and has

linked up with the BBC’s Clothes Show Magazine to sponsor a make-up

artist competition.



Taking the biscuit



Fox’s is to make three of its children’s biscuits brands available in

individual pots. Snappers, Favourites and Moments will be sold in six-

pot packs suitable for lunch boxes.



A longer Daewoo



Daewoo is extending the opening hours of its pilot retail site in

Sainsbury’s Savacentre until 10pm to meet increased customer demand. The

site, in the London Colney Savacentre, has recorded over 80 sales so

far.



Net entertainment



The entertainment channel on the Internet, E-On, will become the

exclusive games provider for NetStation, the Internet box that sits on

domestic TV sets. The two-year deal with NetStation manufacturer

NChannel will mean that a mix of games, magazines, and home shopping

facilities will be available on NetStation.



Grape expectations



Bordeaux Direct, the home delivery wine merchant, has appointed Grey

Direct to manage a customer acquisition and development programme. The

agency has been asked to do a test mailing which will be measured

against Bordeaux Direct’s most successful mail pack to date.



RSPB card takes off



The Visa card partnership between the Royal Society for the Protection

of Birds and the Co-operative Bank has raised pounds 2m over the past

six years, making it the UK’s most successful single-issue charity card.

The card has 88,000 users and the bank donates pounds 5 for each new

account, plus 25p for every pounds 100 spent on the card.



Light beer



The Charles Wells beer brand, Fargo Velvet, has seen a 400% sales

increase in pubs which have installed specially lit fonts under pumps,

which illuminate the base of the glass as the beer is poured.



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