Pub loyalty launch
Allied Domecq is launching a loyalty card at its Big Steak chain of pub
restaurants after a 12-month trial. It will investigate linking the
card to other AD businesses, such as nightclubs or Victoria Wine shops.
A children’s card for the Wacky Warehouse playbarns, which adjoin the
pubs, is also to be launched.
The Miners Cosmetics brand has relaunched in the UK and is capitalising
on its 70s heritage, with products including block mascara and vibrant
lip and nail colour. It will continue to market to teenagers and has
linked up with the BBC’s Clothes Show Magazine to sponsor a make-up
Taking the biscuit
Fox’s is to make three of its children’s biscuits brands available in
individual pots. Snappers, Favourites and Moments will be sold in six-
pot packs suitable for lunch boxes.
A longer Daewoo
Daewoo is extending the opening hours of its pilot retail site in
Sainsbury’s Savacentre until 10pm to meet increased customer demand. The
site, in the London Colney Savacentre, has recorded over 80 sales so
The entertainment channel on the Internet, E-On, will become the
exclusive games provider for NetStation, the Internet box that sits on
domestic TV sets. The two-year deal with NetStation manufacturer
NChannel will mean that a mix of games, magazines, and home shopping
facilities will be available on NetStation.
Bordeaux Direct, the home delivery wine merchant, has appointed Grey
Direct to manage a customer acquisition and development programme. The
agency has been asked to do a test mailing which will be measured
against Bordeaux Direct’s most successful mail pack to date.
RSPB card takes off
The Visa card partnership between the Royal Society for the Protection
of Birds and the Co-operative Bank has raised pounds 2m over the past
six years, making it the UK’s most successful single-issue charity card.
The card has 88,000 users and the bank donates pounds 5 for each new
account, plus 25p for every pounds 100 spent on the card.
The Charles Wells beer brand, Fargo Velvet, has seen a 400% sales
increase in pubs which have installed specially lit fonts under pumps,
which illuminate the base of the glass as the beer is poured.