CIC Video is spending pounds 1m on a marketing campaign for Star Trek
videos. Radio commercials, through Impact FCA, promoting the original
series will be supported by competitions, in-pack promotions and direct
mail to a Star Trek database.
Duracell’s industrial products division has appointed Hyde Arc
Communications Group to handle its trade advertising and public
Nikon has produced a special supplement in its own customer magazine,
Nikon Pro, published by Premier Magazines, to launch its new camera, the
PPP healthcare has appointed Lynne Franks PR to run a five-month public
relations campaign to help link PPP’s products and services with
Big Communications, the new Leicester-based agency, has won the Belling
account after a four-way pitch. Its first work will be for the cooker
company’s consumer campaign.
The British Dental Association and the World Dental Federation have
teamed up with Wrigley to run a cinema advertisement through Young &
Rubicam to promote the role of sugar-free gum in dental care.
Sparkling wine brand Cuvee Napa by Mumm is spending pounds 500,000 on
its first radio campaign to run throughout the summer alongside a
regional TV campaign.
Irn Bru’s ‘No Problem’ radio commercial has won a monthly Aerial, an
award given to promote excellence in radio advertising, and will be
shortlisted for the annual awards in October.
Careline telephone numbers on product packaging have a positive effect
on brand perception, especially if they are health-related products,
according to research by The Decisions Group. However, the effect can be
negative on food and drink products, where consumers think there might
be a problem with the product.
Patricia Bacon has been appointed as new business development manager at
The McWilliams Partnership. She has previously worked at Nissan in sales
Direct-marketing agency Craik Jones has expanded its board of directors
by promoting five of its senior staff. The new board members consist of
Lisa Thomas, Miranda Arnold, Alison Payne, Simon Kershaw and Phil