Chris Meredith is behind the recent launch of Martini Metz, the only
schnapps-based long drink advertised on TV. As Martini marketing
controller, he is also rejuvenating the core brand - although he is keen
to point out that he’s living proof that you don’t really need to have
cosmetic surgery to drink it. He does not find a sojourn on the Mix
desert island an attractive prospect: ‘I once spent nearly 24 hours by
myself and it wasn’t pleasant, so I would plan to escape after five
minutes or so.’ If his stay turns out to be slightly longer, he will be
able to take full advantage of the Internet link, Bible and subscription
to Marketing which he will automatically receive - plus his own five
objects and one book.
* A fat yacht with at least two steering wheels, big enough to
accommodate a cocktail bar on the stern deck to give me the perfect
setting for making Martinis.
* My guitar. Its neck has got a bit warped from sitting in the attic, so
it might be useful as kindling for fires.
* The recipe for one of Sarah’s souffles, although the chance of me re
creating one of these masterpieces is about nil.
* A-very big mirror bearing the words ‘The best-looking person I know’.
* A copy of Kotler on Marketing. This book comes in handy every day at
home, as it does great service propping up the corner of Megan’s bed, so
I’m sure I would be able to come up with an equally good use for it on
* Survive the Savage Sea. Despite its lack of pictures (my usual test
for a good book), this is particularly readable because of its easy-to-