Apple gives Hely top Europe post

Apple Computer UK has promoted its UK marketing director, Alan Hely, to a new European marketing role. Hely will take charge of the roll-out of Apple’s new iMac across the Continent as the computer firm tries to raise its game against rival IBM.

Apple Computer UK has promoted its UK marketing director, Alan

Hely, to a new European marketing role. Hely will take charge of the

roll-out of Apple’s new iMac across the Continent as the computer firm

tries to raise its game against rival IBM.



Hely, who oversaw the UK launch of the iMac, will take on the

responsibility of consumer marketing across Europe as the product

revives public interest in Apple.



As marketing, communications and consumer manager of Apple Europe, Hely

will oversee advertising, direct marketing, PR and merchandising and

will report directly to vice-president, marketing Europe, Nigel

Turner.



Hely, who has worked at Apple for three years following a 12-year period

at Radio Rentals, finally as head of marketing, is replaced by Martin

Capel-Smith, who takes on the new title of UK regional marketing

manager.



’The co-ordination of our marketing communications package has taken a

major leap forward with the ’Think Different’ campaign, and with iMac we

have a great start to capturing the number one spot in the consumer

sector throughout Europe,’ said Hely.



Meanwhile, Apple is talking to its lawyers following a decision by

exhibition firm Emap Trenton to stop running the popular consumer

computer show Apple Expo in its current form.



The fall-out was provoked by Apple’s desire to focus iMac firmly at a

consumer market - Apple Expo has traditionally been targeted at

designers and others in the commercial creative community.



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