News International has handed the pounds 9m account for The Times to Rainey Kelly Campbell Roalfe, with a brief to take on the Daily Telegraph’s circulation lead. Arc Advertising, which held the Times account for more than ten years, retains the Sunday Times work.

News International has handed the pounds 9m account for The Times to

Rainey Kelly Campbell Roalfe, with a brief to take on the Daily

Telegraph’s circulation lead. Arc Advertising, which held the Times

account for more than ten years, retains the Sunday Times work.

The packaging for Walkers Crisps is to be redesigned as part of a pounds

5m global branding exercise through owners PepsiCo Foods International.

All crisp brands will now carry a yellow and red design featuring a

banner wrapped around a sun, by Landor Associates.

BDH has won the Central Office of Information Going for Green account

after a three-way shoot-out with McCann-Erickson and JWT Manchester. The

pounds 400,000 account encourages reduction of polluting and cultivation

of the environment.

Duracell is launching a two-week national 48-sheet poster campaign

through Ogilvy & Mather. Using quirky headlines such as ‘A Duracell

bunny is for life, not just for Christmas’, the posters promote the new

long-life Titanium battery.

Regional brewer Marston’s has set up a new trading arm The Shack

Beverage Co to market a range of alcoholic soft drinks. The first to

launch is Mog, an acoholic cream soda with powerful roaring panther


McVitie’s Penguin In The Dark! biscuit bar is sponsoring Survival

Island, a 40-minute film about wildlife in the Antartic, South Georgia,

narrated by Sir David Attenborough.

Kuoni Travel has signed a year-long deal to sponsor weather bulletins on

Classic FM, its first radio tie-up.

Elida Gibbs has appointed Claydon Heeley International to handle below-

the-line activity on the relaunch of Impulse.

Ogilvy & Mather Direct has poached Simon Foster, Channel 4’s business

development group head, to strengthen its UK and pan-European DRTV


DMG Exhibition Group, a wholly owned subsidiary of Daily Mail and

General Trust, has bought Argus Business Media for pounds 35m.

Clive Johnson, formerly leisure marketing director at Butlin’s Holidays,

is joining AWP. Advertising as an account director in the new year.

EMAP has sold its Kent regional newspapers to The Adscene Group for

pounds 9.85m. Titles involved include Medway News, the East Kent Gazette

and the Folkestone & Dover Herald Express.

Greenpeace has moved away from press advertising and produced an

emergency direct mailing, through Burnett Associates, in response to the

resumption of nuclear testing by the French government.

Henderson Administration has appointed DMB&B Financial to work on its

pounds 2.5m direct marketing accout.

First Choice has made two of its senior marketing managers redundant,

following a group-wide restructuring. Advertising and promotions

managers David Spurgeon and market research manager Tony Lewis are to

leave the group which last week announced 126 redundancies.


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