News International has handed the pounds 9m account for The Times to
Rainey Kelly Campbell Roalfe, with a brief to take on the Daily
Telegraph’s circulation lead. Arc Advertising, which held the Times
account for more than ten years, retains the Sunday Times work.
The packaging for Walkers Crisps is to be redesigned as part of a pounds
5m global branding exercise through owners PepsiCo Foods International.
All crisp brands will now carry a yellow and red design featuring a
banner wrapped around a sun, by Landor Associates.
BDH has won the Central Office of Information Going for Green account
after a three-way shoot-out with McCann-Erickson and JWT Manchester. The
pounds 400,000 account encourages reduction of polluting and cultivation
of the environment.
Duracell is launching a two-week national 48-sheet poster campaign
through Ogilvy & Mather. Using quirky headlines such as ‘A Duracell
bunny is for life, not just for Christmas’, the posters promote the new
long-life Titanium battery.
Regional brewer Marston’s has set up a new trading arm The Shack
Beverage Co to market a range of alcoholic soft drinks. The first to
launch is Mog, an acoholic cream soda with powerful roaring panther
McVitie’s Penguin In The Dark! biscuit bar is sponsoring Survival
Island, a 40-minute film about wildlife in the Antartic, South Georgia,
narrated by Sir David Attenborough.
Kuoni Travel has signed a year-long deal to sponsor weather bulletins on
Classic FM, its first radio tie-up.
Elida Gibbs has appointed Claydon Heeley International to handle below-
the-line activity on the relaunch of Impulse.
Ogilvy & Mather Direct has poached Simon Foster, Channel 4’s business
development group head, to strengthen its UK and pan-European DRTV
DMG Exhibition Group, a wholly owned subsidiary of Daily Mail and
General Trust, has bought Argus Business Media for pounds 35m.
Clive Johnson, formerly leisure marketing director at Butlin’s Holidays,
is joining AWP. Advertising as an account director in the new year.
EMAP has sold its Kent regional newspapers to The Adscene Group for
pounds 9.85m. Titles involved include Medway News, the East Kent Gazette
and the Folkestone & Dover Herald Express.
Greenpeace has moved away from press advertising and produced an
emergency direct mailing, through Burnett Associates, in response to the
resumption of nuclear testing by the French government.
Henderson Administration has appointed DMB&B Financial to work on its
pounds 2.5m direct marketing accout.
First Choice has made two of its senior marketing managers redundant,
following a group-wide restructuring. Advertising and promotions
managers David Spurgeon and market research manager Tony Lewis are to
leave the group which last week announced 126 redundancies.