Boots is to revive its own glossy customer magazine just months after
its launch flopped.
The quarterly publication of Boots the Magazine was suspended in
September after disastrous sales.
But now the retailer has decided to have another go at the title. It has
even handed the contract to publish the health and beauty magazine back
to the original publisher: Redwood.
When the magazine first hit the shelves back in February, it had a
circulation target of 250,000 but it only managed to sell a mere 100,000
The bound glossy, priced at 95p, is set to make its reappearance in the