Wonderbra finds shelter
TBWA is launching a new Wonderbra ad starring Eva Herzigova in bra and
knickers. It looks as though she is actually standing under the bus
shelter. She has been photographed at a bus shelter and behind her you
can see a normal street scene.
Carlsberg plugs Best
Carlsberg launched another one-off ad last Sunday starring former Beatle
Pete Best. The ad appeared during the first commercial break in ITV’s
Beatles Anthology and the endline was ‘Probably the Pete Best lager in
the world’. The ad follows another one-off in the middle of the
Coronation Street episode where Bet Lynch left. The endline was
‘Probably the best large hair in the world’.
Radio Times’ Xmas push
The Radio Times is launching a national poster and radio advertising
campaign for its Christmas double issue. The aim of the ads, through
Abbott Mead Vickers/BBDO, is to secure the title’s position as the top
listings magazine for Christmas. Nearly four million copies have been
printed in anticipation of increased demand.
Bacardi strengthens ads
Bacardi Rum is launching a new poster campaign to reinforce the gritty
image shown in the brand’s new cinema and television work. The ads use
messages such as ‘This New Year give up giving up’ and ‘No room at the
inn? Try the off licence’. The new TV and cinema ads show an American
disc jockey who uses the airwaves to run various scams.
Into Africa for JWT
J Walter Thompson is expanding into Zimbabwe, Nigeria, Kenya, Tanzania
and Uganda following its move into South Africa. The agency has also
announced that David Lamb is leaving Abbott Mead Vickers/BBDO, where he
was board account director on Sainsbury’s, to rejoin JWT on the De Beers
First Response ad
Carter Wallace’s First Response Home Pregnancy Test is launching a new
ad campaign in January, through PTK Health Care. The ads use an
editorial style of approach to explain to women how pregnancy kits work.
Drayton forms Alliance
Alliance Midlands has picked up the Drayton Manor Family Theme Park
account and will break its first work in the New Year with local TV,
radio and press ads.
IPA opens Portfolio
The Institute of Practitioners in Advertising has published a guide,
‘Portfolio People’, explaining to agencies the legalities involved in
employing freelance and work experience employees.The guide is available
from the IPA and costs pounds 5.
To the Manor appointed
Mellors Reay & Partners has picked up the Manor Bakeries account for Mr
Kipling. The account left J Walter Thompson after a conflict of