Maiden site deal
Maiden Outdoor has launched a scheme where it will give local
authorities ‘footwalls’ - rebound walls for football training - in
return for space in the area for 48-sheet poster sites. The company
estimates about pounds 5.2m in private sector revenue could be generated
through the scheme, which is offering 1,000 sites across the UK.
FT auctions ad space
The Financial Times is to auction advertising space in its issue of
December 22 - with proceeds going to Cancer Relief Macmillan Fund. The
auction will take plae on Friday December 8 at 11.30am at Sotheby’s in
New Bond Street, London. All media buyers are invited to attend. Last
year’s auction raised pounds 50,000 for the Imperial Cancer Research
Gunning for readers
IPC Magazines has redesigned its weekly Shooting Times. The cover logo
of the UK’s oldest shooting magazinehas been modified and the features
are designed to be easier to read. A monthly feature on the cost of
shotguns has been introduced.
Morse nets more
ITV claims last week’s special screening of Inspector Morse attracted
15.3 million viewers - a 64% share of peak-time audiences. Video viewing
could take the final figure to at least 17 million. ITV claimed a 59.4%
share of total evening audience against BBC1’s 21%.
Teletext for satellite
A teletext service for the BBC’s satellite channels, BBC World and BBC
Prime, will launch on January 1. It will carry programme information,
business news, financial information and European travel and weather
Broadcast bill unit
The Newspaper Society has set up a broadcasting bill unit to spearhead
the association’s lobbying on government plans for regulating media
ownership. It will provide a contact point for peers, MPs, regional
publishers and the media during the passage of the bill. The unit is
headed by deputy director David Newell.
Live dance combo
The Box Music Television station and Kiss 100 have combined to stage a
live dance event at London’s Camden Palace on December 16.
The theatre industry has made its debut on Adshel with a campaign for
the musicals Joseph and his Amazing Technicolor Dreamcoat and Starlight
Express, running on 1,000 sites across London. The campaign isrun by the
shows’ producers, The Really Useful Theatre Company.
New editor for She
Alison Pylkkanen, deputy editor of Good Housekeeping, has been appointed
editor of She, replacing Linda Kelsey who last week announced she was
stepping down. Pylkkanen takes up her new position this week. Tara
Baker, deputy editor of Company magazine, will replace Pylkkanen at Good