MEDIA: BRIEFS

Maiden site deal

Maiden site deal



Maiden Outdoor has launched a scheme where it will give local

authorities ‘footwalls’ - rebound walls for football training - in

return for space in the area for 48-sheet poster sites. The company

estimates about pounds 5.2m in private sector revenue could be generated

through the scheme, which is offering 1,000 sites across the UK.



FT auctions ad space



The Financial Times is to auction advertising space in its issue of

December 22 - with proceeds going to Cancer Relief Macmillan Fund. The

auction will take plae on Friday December 8 at 11.30am at Sotheby’s in

New Bond Street, London. All media buyers are invited to attend. Last

year’s auction raised pounds 50,000 for the Imperial Cancer Research

Fund.



Gunning for readers



IPC Magazines has redesigned its weekly Shooting Times. The cover logo

of the UK’s oldest shooting magazinehas been modified and the features

are designed to be easier to read. A monthly feature on the cost of

shotguns has been introduced.



Morse nets more



ITV claims last week’s special screening of Inspector Morse attracted

15.3 million viewers - a 64% share of peak-time audiences. Video viewing

could take the final figure to at least 17 million. ITV claimed a 59.4%

share of total evening audience against BBC1’s 21%.



Teletext for satellite



A teletext service for the BBC’s satellite channels, BBC World and BBC

Prime, will launch on January 1. It will carry programme information,

business news, financial information and European travel and weather

bulletins.



Broadcast bill unit



The Newspaper Society has set up a broadcasting bill unit to spearhead

the association’s lobbying on government plans for regulating media

ownership. It will provide a contact point for peers, MPs, regional

publishers and the media during the passage of the bill. The unit is

headed by deputy director David Newell.



Live dance combo



The Box Music Television station and Kiss 100 have combined to stage a

live dance event at London’s Camden Palace on December 16.



Musical posters



The theatre industry has made its debut on Adshel with a campaign for

the musicals Joseph and his Amazing Technicolor Dreamcoat and Starlight

Express, running on 1,000 sites across London. The campaign isrun by the

shows’ producers, The Really Useful Theatre Company.



New editor for She



Alison Pylkkanen, deputy editor of Good Housekeeping, has been appointed

editor of She, replacing Linda Kelsey who last week announced she was

stepping down. Pylkkanen takes up her new position this week. Tara

Baker, deputy editor of Company magazine, will replace Pylkkanen at Good

Housekeeping.



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