MARKETING MIX: The castaway client

When one of the country’s most famously advertised brands appoints its first new ad agency for 28 years, it is big news. Now, with the review behind him and that exceedingly good agency, Mellors Reay, firmly in the Mr Kipling hotseat, RHM’s Manor Bakeries marketing director Colin Tether can take a well-earned rest on the Mix island. Like all our castaways, he is supplied with the Bible, a subscription to Marketing and an Interlink link - and he can choose five inanimate objects and one book to pack in his suitcase. Having marketed RHM’s cakes for two years and with previous stints at McVities, Kraft, Golden Wonder and Nestle -- could food be high on his agenda?

When one of the country’s most famously advertised brands appoints its

first new ad agency for 28 years, it is big news. Now, with the review

behind him and that exceedingly good agency, Mellors Reay, firmly in the

Mr Kipling hotseat, RHM’s Manor Bakeries marketing director Colin Tether

can take a well-earned rest on the Mix island. Like all our castaways,

he is supplied with the Bible, a subscription to Marketing and an

Interlink link - and he can choose five inanimate objects and one book

to pack in his suitcase. Having marketed RHM’s cakes for two years and

with previous stints at McVities, Kraft, Golden Wonder and Nestle --

could food be high on his agenda?



* A very large fridge-freezer, with an unending supply of Michelob in

the fridge and of Haagen Dazs Chocolate Chip ice-cream in the freezer.



* Satellite TV so I-could pick up Sky Sports and indulge my passions of

golf, Chelsea Football Club and the American football team, the Chicago

Bears.



* A set of golf clubs and lots of balls. I play and really love it - but

I need more practice. My handicap is my inconsistency.



* A long-wave radio to pick up the football results every Saturday, the

Today programme every morning and the News Quiz. If I could occasionally

get Chris Tarrant, I’d be delighted - but I would want a special gizmo

on my radio to stop me picking up the shipping forecast.



* A picture of Hong Kong at night - not only because it is a really

beautiful place, but also because I was born there.



* At school every Monday, my two daughters have to write their ‘news’ -

what they did at the weekend. For my reading material, I would like a

compendium of their news, to remind me of the things they do because

they are the best new products I have ever created.



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