Barclaycard to sponsor awards

Barclaycard has linked up with ITV to launch a branded sporting awards programme, part of the company’s pounds 6m commitment to supporting British sport in the run up to the Sydney 2000 Olympics.

Barclaycard has linked up with ITV to launch a branded sporting

awards programme, part of the company’s pounds 6m commitment to

supporting British sport in the run up to the Sydney 2000 Olympics.



The ITV Barclaycard Champion of Sports Awards, to be aired on ITV on

November 1, is billed as a celebration of British sporting passion and

will see Barclaycard as event and broadcast sponsor with credits

produced by BMP DDB.



The programme follows Barclaycard’s decision to invest in British sport

following the UK’s poor performance at last year’s Atlanta Olympics.



The company is donating 120 grants worth pounds 10,000 to sports people

in the run-up to the games.



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