It is understood the brand is talking to networks with a view to consolidating its account. Its UK media planning and buying account is held by Bristol agency Point Marketing & Communications, which also handles the brand's creative business.
Alpro recently announced that it is rebranding its chocolate milk range as Alpro Soya Dairy Free Chocolate Shake, which it is supporting with a nationwide campaign. The company also recently revamped its Oy! Dairy Free Shakes for kids and its core range of dairy-free alternatives to milk.
The chocolate milk overhaul is part of Alpro's strategy to encourage consumers to try soya alternatives and take the niche product into the mainstream. The brand was a sponsor of last month's London Fashion Week, where it was the "official wellbeing drink".
Alpro has increased its media activity over the past year via media partnerships with magazines including Woman's Own and an interactive TV campaign.
A spokeswoman for Alpro declined to comment on the media review.
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