Stoked Rider, which features Orange-branded elements throughout, was developed by Bongfish and can be downloaded for free from www.orange.co.uk.
The activity was handled by digital media agency i-level and in-game advertising company Hive Partners.
The mobile operator is also supporting its sponsorship of the winter sports event with a microsite and online banner and skyscraper advertising.
The championships are being held from 11-18 March in Laxx, Switzerland, for the third consecutive year. The event will include an Orange Brightest Talent Award, handed to the snowboarder or skier judged to be the best prospect for the future.
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