ASA’s work is still vital 35 years on

The ASA’s 35th anniversary, which will be celebrated this week, provides a great opportunity for us all to stop and think about the role voluntary regulation plays in keeping the advertising industry largely free of restrictive legislation.

The ASA’s 35th anniversary, which will be celebrated this week,

provides a great opportunity for us all to stop and think about the role

voluntary regulation plays in keeping the advertising industry largely

free of restrictive legislation.



Two weeks ago, members of the Incorporated Society of British

Advertisers heard Nigel Griffiths spell out his commitment to voluntary

controls - but we should be under no illusions that a Labour government

would fail to act if public pressure reached a sufficient level. Our

problem, and the problem for every creative team and every client in the

country, is knowing where the boundary lies. A glance at our anniversary

feature on page 16 demonstrates how far the goal posts have moved in

three decades.



And on page 5, Citroen chiefs freely admit that they misjudged the

offence which might be caused by the Saxo ads featuring Bryan Brown

morphing into the Devil.



It is because it’s so difficult to know where the line is that the work

of the copy clearance bodies is so important. For posters and press, the

ASA continues to do a fine job, despite the criticisms levelled at it

some months ago. We hope that we’ll be able to celebrate the ASA’s 70th

birthday in the same style.



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