Fuse explodes into leading 10

Cadbury’s Fuse, Hooper’s Hooch and CKOne are some of the hottest brands, according to Marketing/ACNielsen’s annual survey of Britain’s biggest brands.

Cadbury’s Fuse, Hooper’s Hooch and CKOne are some of the hottest

brands, according to Marketing/ACNielsen’s annual survey of Britain’s

biggest brands.

ACNielsen has isolated ’Ten new brands to watch’, ranking them by their

average monthly sales. This shows that Cadbury’s Fuse averaged sales of

over pounds 3.4m per month, putting it ahead of Hooch, which averaged at

pounds 2.5m.

Without sales figures for all of 1995 and 1996, ACNielsen could not

include these brands in its ’Fastest growers’ table, which was topped

this year by Entenmann’s.

If sales of Fuse continue at this rate it will break into the top ten

confectionery brands. Hooch is already the best-seller in the flavoured

alcoholic beverages category and Utterly Butterly is the ninth biggest

spreads brand.

The popularity of unisex brands has helped CKOne become the

biggest-selling male and third biggest-selling female fragrance.

Stella Artois is the UK’s best-selling beer for the second year running,

with sales of over pounds 110m. Former number one Carling Black Label

posted sales in 1996 of between pounds 90 and pounds 95m.

See Biggest Brands, page 20

The 10 hottest brands

Brand                  pounds m     Company             Ad spend

                       sales 1996                  (pounds 000s)

1   Fuse               Over 43m     Cadbury                 1084

2   Hooper’s Hooch     2.5-3.0      Bass                     995

3   Utterly Butterly   2.0-2. 5     St Ivel                 2108

4   CKOne              1.0-1.5      Calvin Klein            2227

5   Carte Noire        1.0-1. 5     KJS                     4082

6   Mountain Dew       0.5-1.0      PepsiCo                 2591

7   Ace                0.5-1.0      McVitie’s               1802

8   Go Ahead crisps    0.5-1.0      McVitie’s              1834*

9   Two Dogs           Below 0.5    Merrydown                  8

10  Shott’s            Below 0.5    Whitbread                460


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message