Abbott Mead Vickers BBDO, the UK’s largest advertising agency, is
launching a new company specialising in building giant poster sites on
major construction sites.
The company, Mega Profile, will offer advertisers digitally printed
messages on reinforced PVC.
The first poster, a 100ft by 70ft ad for Sky Movies, will be erected in
Leicester Square today (Thursday), becoming the largest commercial
advertising hoarding of its kind in the UK.
Each poster will be set up by experts to withstand high winds and will
stay in place for four weeks.
Mega Profile will help advertisers identify sites and negotiate with
owners and the relevant local authorities.
It will also survey sites and arrange for safe installation,
interpretation of artwork and general maintenance of sites.
Mega Profile will be headed by Andy Hopkinson, a board account director