Tambrands, the feminine hygiene brand, has handed its pounds 43m global
advertising account to FCB Worldwide.
The win gives FCB London pounds 5.5m of UK business as well as the role
of co-ordinating the pounds 18m European advertising programme.
Since 1993, the Tambrands account has been handled by BBDO in New York
and Abbott Mead Vickers BBDO in London. However, an agency review was
called in August and is understood to have been sparked by concern over
the creative work coming out of New York.
FCB pitched against the incumbent McCann-Erickson and J Walter Thompson
for the business. ‘We’re delighted with this global win,’ said Chris
Rendel, chief executive officer of FCB London. ‘Tampax has remained the
world’s best-selling tampon for 60 years and this win underlines that
FCB is a major player on the global scene.’
Tambrands is estimated to account for around half of the pounds 510m US
market. The company recently launched its first non-applicator brand in
the US and is reported to be pursuing an aggressive marketing strategy.