IPC is understood to be launching a new weekly women’s magazine this
month called Now which will rival Hello but be more up-market than
Gruner & Jahr’s title Here.
The gossip-style magazine will be priced at around 60p which will be 5p
higher than Here, although at launch the title may be promoted at a
lower price to introduce readers.
Jackie Newcombe, publishing director of IPC’s Woman’s Weekly Group,
would not confirm the launch of the new magazine, but said: ‘We are
always working on new projects and I am working on one right now.’
The gossip magazine market is led by Hello, which boasted a 6.4% rise in
its January to June ABCs, to 480,979. OK, which retails at pounds 1.20,
posted a 44.9% decline period-on-period, to 110,116, after going weekly.
Here, which launched in June, sparked off a price war in the weeklies
market by cutting its cover price from 55p to 35p shortly after it
Dennis Publishing is launching Escape this month, a new entertainment
magazine aimed at men aged 18 to 35.
The magazine will cost pounds 2.50 and will be about electronic
entertainment in the new-lads’ market.