MEDIA: IPC plans launch of gossip weekly to take on Hello

IPC is understood to be launching a new weekly women’s magazine this month called Now which will rival Hello but be more up-market than Gruner & Jahr’s title Here.

IPC is understood to be launching a new weekly women’s magazine this

month called Now which will rival Hello but be more up-market than

Gruner & Jahr’s title Here.

The gossip-style magazine will be priced at around 60p which will be 5p

higher than Here, although at launch the title may be promoted at a

lower price to introduce readers.

Jackie Newcombe, publishing director of IPC’s Woman’s Weekly Group,

would not confirm the launch of the new magazine, but said: ‘We are

always working on new projects and I am working on one right now.’

The gossip magazine market is led by Hello, which boasted a 6.4% rise in

its January to June ABCs, to 480,979. OK, which retails at pounds 1.20,

posted a 44.9% decline period-on-period, to 110,116, after going weekly.

Here, which launched in June, sparked off a price war in the weeklies

market by cutting its cover price from 55p to 35p shortly after it


Dennis Publishing is launching Escape this month, a new entertainment

magazine aimed at men aged 18 to 35.

The magazine will cost pounds 2.50 and will be about electronic

entertainment in the new-lads’ market.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer