STOP PRESS

Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.

Kellogg Europe has handed a large chunk of its pounds 153m media

buying account to Carat following a pitch against the incumbent,

MindShare. Carat picks up the business in Germany, Austria, Switzerland

and Eastern Europe. MindShare retains the business in the UK, Ireland

and Scandinavia.



Reviews are still ongoing between the two agencies for France, Benelux,

Spain, Portugal and Italy, with a decision expected later this

month.



US haircare giant Alberto Culver has lost top European marketer Graham

Fish after 19 years with the company. Fish, group vice-president for

Europe, Middle East and Africa is leaving in March 1999 to work as a

venture capitalist.



Alberto Culver’s brands include V05.



Guinness has promoted commercial director Stephen Nelson to the position

of managing director, replacing Gary Matthews who is leaving to manage

an international cycle company. Guinness is seeking a replacement.



Del Monte has announced that it is acquiring the Just Juice business

from RHM Foods for pounds 10.5m. From March 1999, Del Monte will take

over the Just Juice, One-Cal and De L’Ora brands and close down the

existing factory. The future for Just Juice’s three-strong marketing

team is uncertain.



BUPA has appointed Barraclough Hall Woolston Gray to handle its direct

marketing activity. It has also shortlisted Duckworth Finn Grubb Waters,

HHCL & Partners, The Leagas Delaney Partnership and WCRS to pitch for

its pounds 8m advertising campaign.



Wickes has awarded its pounds 4m media planning and buying account to

Universal McCann as it prepares to roll out a more consumer-friendly DIY

store concept.



Fred Perry has appointed Kevin Stone, chief marketer at menswear

manufacturer Hom, as its sales and marketing director. Previous

marketing director Guy Tresnan left in March to join hosiery company

Wolford.



Coors Brewing International has appointed Robert Borland, Nintendo

marketing manager, to the newly created position of European marketing

director.



First Drinks Brands and William Grant are withdrawing from the

consortium which launched Virgin Vodka. The product will now be handled

in-house by The Virgin Cola Company.



Haymarket Customer Magazines (HCM) is moving into the medical and

business-to-business markets. The new arm will be headed by Helen

Morgan, who will report to Patrick Fuller, managing director of HCM. The

announcement follows a year in which HCM launched a range of titles for

clients including EASDAQ, Chrysler, Singlepoint 4U, and the British

Tourist Authority.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers