Tesco Personal Finance has scotched plans to extend the trial of
its state of the art in-store video conference booth because it has
flopped with shoppers.
The booths were introduced in September last year to give shoppers
access to advice about Tesco financial products. Yet fewer than ten
people have used the eight booths to ask about Tesco pensions, which
have been available for six months.
An equally low number have used the booths to find out about other Tesco
financial products, such as loans and savings accounts.
David Graham, chief executive of Tesco’s pensions arm, believes
reluctance to use the booths stems from shoppers ’shyness’ and added
that it might have more success by offering the service to PC home
users. ’People prefer to make telephone calls from the privacy of their
homes,’ he said.