Center Parcs has ended its six-month search for a UK sales and
marketing director by hiring Jenny Ayres, a director of marketing at
Ayres, who is Britvic’s top marketer for still drinks, will take up the
pounds 70,000-a-year post on January 11. She will report to managing
director Peter Moore.
Ayres replaces Tom Wright, who was promoted to marketing sales and
development director for Center Parcs Europe in June this year.
Marketing manager Paula Redfearn has been caretaking the role since
Ayres will handle new product development and manage advertising and
relationship marketing campaigns. There is likely to be an increased
emphasis on below-the-line activity because of the high proportion of
custom that comes from repeat visitors.
Scottish and Newcastle-owned Center Parcs has 13 holiday villages across
Europe. With a UK HQ near Nottingham, the company also operates in
Holland, Germany and Belgium. It uses advertising agency Bates Dorland
across Europe, with a UK spend of pounds 4m over the past 12 months.
Relationship marketing is handled by Marketing Perspectives.
At Britvic Ayres was recently responsible for the launch of a new
juice-based soft drink aimed at the pub market, called J20.