Top Britvic boss to Center Parcs

Center Parcs has ended its six-month search for a UK sales and marketing director by hiring Jenny Ayres, a director of marketing at Britvic.

Center Parcs has ended its six-month search for a UK sales and

marketing director by hiring Jenny Ayres, a director of marketing at


Ayres, who is Britvic’s top marketer for still drinks, will take up the

pounds 70,000-a-year post on January 11. She will report to managing

director Peter Moore.

Ayres replaces Tom Wright, who was promoted to marketing sales and

development director for Center Parcs Europe in June this year.

Marketing manager Paula Redfearn has been caretaking the role since

Wright left.

Ayres will handle new product development and manage advertising and

relationship marketing campaigns. There is likely to be an increased

emphasis on below-the-line activity because of the high proportion of

custom that comes from repeat visitors.

Scottish and Newcastle-owned Center Parcs has 13 holiday villages across

Europe. With a UK HQ near Nottingham, the company also operates in

Holland, Germany and Belgium. It uses advertising agency Bates Dorland

across Europe, with a UK spend of pounds 4m over the past 12 months.

Relationship marketing is handled by Marketing Perspectives.

At Britvic Ayres was recently responsible for the launch of a new

juice-based soft drink aimed at the pub market, called J20.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer