Top Britvic boss to Center Parcs

Center Parcs has ended its six-month search for a UK sales and marketing director by hiring Jenny Ayres, a director of marketing at Britvic.

Center Parcs has ended its six-month search for a UK sales and

marketing director by hiring Jenny Ayres, a director of marketing at


Ayres, who is Britvic’s top marketer for still drinks, will take up the

pounds 70,000-a-year post on January 11. She will report to managing

director Peter Moore.

Ayres replaces Tom Wright, who was promoted to marketing sales and

development director for Center Parcs Europe in June this year.

Marketing manager Paula Redfearn has been caretaking the role since

Wright left.

Ayres will handle new product development and manage advertising and

relationship marketing campaigns. There is likely to be an increased

emphasis on below-the-line activity because of the high proportion of

custom that comes from repeat visitors.

Scottish and Newcastle-owned Center Parcs has 13 holiday villages across

Europe. With a UK HQ near Nottingham, the company also operates in

Holland, Germany and Belgium. It uses advertising agency Bates Dorland

across Europe, with a UK spend of pounds 4m over the past 12 months.

Relationship marketing is handled by Marketing Perspectives.

At Britvic Ayres was recently responsible for the launch of a new

juice-based soft drink aimed at the pub market, called J20.


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