Charlotte Fuller has resigned as marketing director of Pret a
Manger following the appointment of former Booker Foodservices chief
executive Andrew Rolfe.
Rolfe stepped in as chief executive in September and has begun
tightening the commercial side of the business and stressing the need to
expand the chain.
Fuller, the chain’s first marketing director, said she decided to leave
because her strengths are in brand building, communications and customer
relationships. ’They need someone who is much more commercially minded
and my job has never been a classic marketing role,’ she said.
’When I joined my time was spent creating structures and building up the
food products. The next stage of development is to become more organised
and open 25 stores outside London over the next four years,’ she
Fuller is staying with the company until January to recruit a marketing
team for the food department.
Prior to joining the company 18 months ago, she was with Leo Burnett for
four years, but she does not plan to return to advertising.
The first Pret a Manger shop opened in 1986 in Victoria, London. There
are now 73, but only nine are outside London, with three in
The chain markets itself as a company offering healthy, tasty food
without chemicals, additives and preservatives.
Pret has put most of its marketing muscle behind perfecting the product
rather than advertising, but it has run poster campaigns on the London
Underground, created by Young & Rubicam and more recently WCRS.