Key role switch at Elida Faberge

Elida Faberge, the Unilever subsidiary, is bringing in its second top marketer in just over a year to handle its pounds 63.9m ad budget.

Elida Faberge, the Unilever subsidiary, is bringing in its second

top marketer in just over a year to handle its pounds 63.9m ad

budget.



Steve Miles, currently brands director for deodorant, fragrance and

dental at Unilever’s Argentinian arm, is to replace Silvia Lagnado as

brand development director. She was appointed to the role in June last

year.



She will leave Unilever Great Britain in February to take over the

brands director role vacated by Miles in Argentina.



She was previously European marketing manager for deodorant, before

being appointed to the top UK marketing job after the promotion of Steve

Clift to managing director of Unilever Brazil.



She has worked for Unilever for ten years.



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