Over half of Eagle Star’s 50-strong marketing department are to
lose their jobs as the impact of its merger with Swiss insurance giant
Zurich Insurance is felt.
The loss of 30 jobs follows Zurich’s decision to subsume Eagle Star’s
centralised marketing operation into its own separate product divisions.
The company maintains that the brand will survive the review.
The shake-up could also result in advertising agency Ogilvy & Mather
losing its pounds 2.7m account with Eagle Star.
As part of the revamp, a separate role for corporate brand advertising
has been created under an expanded marketing and communications
Kate Tinkler, a former Eagle Star marketing manager, has been promoted
to brand advertising manager. A director of marketing and communications
has yet to be appointed.
Of Eagle Star’s 50 marketing staff, a number have already taken
voluntary redundancy and others will leave over the coming weeks. The
remaining 20 marketers will join the new operation, Zurich Financial
Zurich has handed the management of the Eagle Star brand to its personal
direct, personal intermediary, commercial, municipal, travel and marine
insurance divisions. Each has its own marketing budget and strategy.