Eagle Star axes staff after Zurich merger

Over half of Eagle Star’s 50-strong marketing department are to lose their jobs as the impact of its merger with Swiss insurance giant Zurich Insurance is felt.

Over half of Eagle Star’s 50-strong marketing department are to

lose their jobs as the impact of its merger with Swiss insurance giant

Zurich Insurance is felt.



The loss of 30 jobs follows Zurich’s decision to subsume Eagle Star’s

centralised marketing operation into its own separate product divisions.

The company maintains that the brand will survive the review.



The shake-up could also result in advertising agency Ogilvy & Mather

losing its pounds 2.7m account with Eagle Star.



As part of the revamp, a separate role for corporate brand advertising

has been created under an expanded marketing and communications

umbrella.



Kate Tinkler, a former Eagle Star marketing manager, has been promoted

to brand advertising manager. A director of marketing and communications

has yet to be appointed.



Of Eagle Star’s 50 marketing staff, a number have already taken

voluntary redundancy and others will leave over the coming weeks. The

remaining 20 marketers will join the new operation, Zurich Financial

Services.



Zurich has handed the management of the Eagle Star brand to its personal

direct, personal intermediary, commercial, municipal, travel and marine

insurance divisions. Each has its own marketing budget and strategy.



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