NatWest-owned Coutts Group, the international private banking
business famed for its aristocratic clientele, has restructured its
Paul Feeney, marketing director at Coutts, has created four product
divisions: investment markets, trusts and fiduciaries, banking and
electronics, and share dealing, each with its own marketing manager. A
sales support and customer marketing division have also been
The divisions all come under one marketing department. Previously,
marketing functions were spread over geographic areas, but when NatWest
business divisions - investment, offshore and stockbrokers - were
brought under the Coutts umbrella, Feeney felt it was time for change.
’It is a lot easier now to provide a cohesive and co-ordinated
strategy,’ he said.
The marketing manager of each division reports directly to Feeney, who
reports to commercial director Andrew Fisher. The NatWest offshore
business is the only division that has an independent marketing