America Online

America Online, one of the UK’s largest internet service providers, is to become the first web firm to market its service specifically on the basis that it protects children from pornography on the internet.

America Online, one of the UK’s largest internet service providers,

is to become the first web firm to market its service specifically on

the basis that it protects children from pornography on the

internet.



A TV ad by Mortimer Whittaker O’Sullivan will focus on the safety issues

surrounding internet access from the home. It re-introduces viewers to

Connie, the online genie, who appeared in AOL’s first TV advertising

blitz in October. The ad shows children doing their homework on the

internet when one of them says: ’I can show you something wicked on the

net.’ At this stage access is denied and Connie appears, saying that:

’Mum’s locked it,’ referring to AOL’s parental control tools.



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