Australian telecoms giant Telstra has appointed a marketing
director to handle its expansion across Europe and challenge established
John Callanan takes on the newly created position of director of sales,
marketing and strategy for the UK and Europe.
The company plans to double the size of its UK office next year, taking
total staff to around 300.
It appointed Harrison Patten Troughton Brand Response in July to handle
its pounds 2m relationship marketing activity.
The company is also poised to open an office in Germany and says it will
continue to launch new products and services.
It is currently testing a service allowing customers in Sydney to make
telephone calls to London over the internet.
Based at its London headquarters, Callanan will work across the four
divisions of global consultancy, strategy, marketing and sales and will
report to chief executive Steve Demetriou, who was appointed in
Telstra has 60,000 staff worldwide and a presence in more than 30
Its main UK clients include Hilton International, Pearl Assurance and
Callanan was previously based at Telstra’s Australian headquarters where
he was responsible for sales and marketing operations in its wholesale
’This is a very exciting time to be coming here because of the numerous
opportunities for expansion resulting from deregulation of Europe’s
telecommunications market,’ said Callanan.