The government has picked advertising agency DMB&B to communicate
its new telephone-based back-to-work initiative, provisionally called
The agency will produce a pounds 3m campaign comprising five TV ads,
four radio ads and a leaflet. The campaign will run between January and
March next year.
The brief is to get social security claimants and other non-working
people to call an 0845 number which can match their skills with job
vacancies and set up interviews.
DMB&B won the Central Office of Information campaign against competition
from St Luke’s, the agency appointed in the summer to promote its New
Deal initiative. DMB&B has previously created highly acclaimed public
information ads for the Department of Transport.