Associated Newspapers has reshuffled its senior management team in
order to lend more support to the group’s new titles.
Mike Ironside, advertisement director of the Daily Mail, who returned
from a Harvard business management course last week, becomes managing
director of The Mail on Sunday.
The current managing director of The Mail on Sunday, Kevin Beatty,
becomes managing director of the Evening Standard.
He has also been appointed an executive director of the company’s new
This unit has been set up to exploit possible brand extensions within
the Associated stable.
It is currently developing an Evening Standard-branded free daily London
listings title called Metro, which could challenge the lead of Time Out
in the listings sector.
Meanwhile, Simon Barnes, currently advertisement director of The Mail on
Sunday, has been promoted to managing director of the group’s contract
Barnes has been working in this area with Mail on Sunday sales
controller, Sally de la Bedoyere.
Last year, Associated became the first national newspaper publisher to
move into the sector when it launched Contract Mail.
It was set up to pitch as a standalone business to non-MoS clients as
well as to existing advertisers (Marketing, December 18 1997).
In October, Associated launched its second contract publishing arm under
the auspices of the Evening Standard.
The initiative will offer advertisers the chance to create a publication
that can be targeted at consumers in London and the South-east
(Marketing, October 22).
Barnes will now be responsible for merging both contract publishing
divisions and possibly spinning them off as a standalone operation, like
the group’s specialist publisher, Euromoney.
To allow Barnes to focus on this task, de la Bedoyere will assume his
role as ad director on The Mail on Sunday.
John Teal, who was acting ad director at the Daily Mail while Ironside
was at Harvard, will shortly be confirmed in the role.
Ironside said: ’From my perspective, they are very different products.
We need to assess the best opportunities for the titles and see how we
can move them on.’
The Daily Mail currently sells 2.3 million copies a day, while the Mail
on Sunday sells 2.3 million a week.