MEDIA: London Electricity TV debut

London Electricity is taking its brand to television for the first time after agreeing to sponsor LWT’s weather bulletins.

London Electricity is taking its brand to television for the first

time after agreeing to sponsor LWT’s weather bulletins.



The electricity and gas supplier will sponsor the bulletins from this

Friday as it seeks to build awareness of its brand across the South-east

in face of increased competition in the energy markets. The previous

sponsor was First Choice Holidays, which took over from Legal & General

in 1995.



Simon Carter, head of residential marketing at London Electricity, said:

’This is our first exposure on TV and we’re hoping to take the brand to

new areas. TV is a great medium but we’re putting our toes in the water

to see if it’s successful for us. If this works we’ll look at developing

full TV campaigns.’



London Electricity’s branding will feature on all six of LWT’s weekend

bulletins. It hopes that viewers will identify a direct link between its

services and the weather conditions, particularly during the winter

season.



The utility’s on-air look has been devised by its advertising agency,

First City, and production agency, the Production Factory. A series of

idents linking London Electricity with weather conditions have been

developed.



London Electricity, which has around two million customers, began

selling gas in May. Last month it was acquired by French-based utility

EDF.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'
SSE signs 10 year deal to sponsor Wembley Arena
Co-op bank posts losses of £1.3bn and expects no profits for two years
Morrisons digital boss Simon Harrow to leave the business
Tesco boss Philip Clarke backs CMO Matt Atkinson's 'enormous contribution' to brand