MARKETING MIX: Pen portrait

A founding partner at Black Cat, which launched in August 1991, Stephen Callender also recently took over as chairman of the Marketing Society, where his ambitions for his chairmanship include creating a higher profile for the society’s events within the marketing community. Our graphologist Diane Simpson analyses his handwriting.

A founding partner at Black Cat, which launched in August 1991,

Stephen Callender also recently took over as chairman of the Marketing

Society, where his ambitions for his chairmanship include creating a

higher profile for the society’s events within the marketing community.

Our graphologist Diane Simpson analyses his handwriting.



Twenty words wasn’t much of a writing sample for me to get my teeth

into!



Here we have an unusual combination of a tactician and a dreamer. In

some respects this chap seems to have been born out of time.



He is especially sensitive ... to atmosphere and to detail (he can spot

something is out of place well before most). He is also sensitive to

change.



On reflection, I think that he is more finely tuned than most

people.



Whether or not to close options down is a decision he could do without,

his preference being to make others shut their options down while

leaving his own open. He is actually quite a difficult subject to pin

down (and it isn’t just because of the dearth of writing) ... this man

resists being categorised without much effort because the fact is he

simply doesn’t fit into most of them.



He enjoys people and their company but is not a true team worker. He

works well with others by choice, but as soon as he feels that his

working with others is an inescapable expectation it may then become a

chore!



Describing words include: intuitive, curious, dedicated, fervent,

idealistic and very, very creative.



Stephen Callender:



It’s true that I don’t like being categorised, but then who does, and I

like the bit about being very, very creative. In fact, about 90% of that

is spot on.



However, having people around is a fundamental part of how I operate

best so I can’t agree that I’m not a team worker. And I’m not sure what

is meant by being ’born out of time’, does that mean I can come back

again some time in the future?’



Diane Simpson, a founder member of the British Institute of

Graphologists, has written three books about handwriting analysis. She

has devised a chart enabling her to analyse - in just 15 minutes - 18

key measurements of handwriting.



A member of the Appeal Council of the Psychiatry Research Trust, Diane

is also an acclaimed after-dinner speaker.



Her number is 01244 390681.



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