What is your greatest work achievement to date?
Planning a national conference for 3000 people in Harrogate. It worked
brilliantly, but people attending conferences just don’t comprehend the
problems of organising such a big event. They turn up and start
complaining if the coffee’s five minutes late!
What would be your dream brand to work on?
I’d love to work on an authentic ’outdoors’ brand such as the American
clothes label, Patagonia. It is genuinely interested in conserving the
great outdoors as well as creating clothes for real outdoor fans.
What would you do if you were not in marketing?
I’d love to open a top-notch mountain bike shop with a coffee shop on
the side. Somewhere for people to hang out as well as buy biking
It probably wouldn’t make any money, but we’d have a great time!
Which is the best agency you have ever worked with?
Different agencies have different merits, but one we’re working with at
the moment is ’What If’ and its creativity training has really changed
the way our team thinks.
What is the worst part of your job?
Not having time to do justice to all the projects I’m working on.
What was your most embarrassing mistake?
Years ago, we ran a football competition offering Premiership footballs
as prizes, but they turned out to be replicas, so we had upset Sunday
League teams complaining because they’d all been drinking Carling to get
free match balls, but the league wouldn’t let them use them.
What was your best work-related trip?
As a Manchester United fan, Carling’s co-sponsorship of the club means I
get to go to some matches and I recently watched their 5-1 annihilation
Who is the business person you most admire?
Probably the MD of Patagonia if I knew his name, but I also admire Anita
Roddick for similar reasons. She has created a commercially viable
business that uses its success to promote environmental and social
Name: David Preston