MARKETING MIX: A calendar well past its sell-by date

It is said that a picture is worth a thousand words and with regards to the 1980 Findus Calendar, the editorial team at Marketing has to agree.

It is said that a picture is worth a thousand words and with

regards to the 1980 Findus Calendar, the editorial team at Marketing has

to agree.



A masterpiece of its era, the Findus Calendar is proof, if any were

needed, that bare breasts and meat pies do not mix.



However, the 18-year interlude between its production and the present

day have enabled those responsible to cover their tracks well. Although

the design and art direction are attributed to a J.A. Lamprell at

Findus, no one knows who he was.



At Findus’ ad agency of the time, J Walter Thompson, memories are also

shaky: ’It’s ringing a few bells, I think they were hot properties at

the time,’ says WPP director Jeremy Bullmore.



Mix has secured a number of copies of the calendar - our highlights are

printed above - and is offering them to any reader who can produce

examples of tacky marketing to match this.



Contact Harriet Marsh on 0181 960 8842.



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