CAREERS: Comment - Freelance posts offer a flexible resource option

As an interim marketing specialist I take particular interest in issues concerning the ’flexible worker’. More often than not the discussion centres on the 30-something professional with increasing family commitments and no let-up in their workload.

As an interim marketing specialist I take particular interest in

issues concerning the ’flexible worker’. More often than not the

discussion centres on the 30-something professional with increasing

family commitments and no let-up in their workload.

This, however, only serves to simplify the issues and restrict the

debate to the whys and wherefores of negotiating a flexible working


What is being neglected is the broader spectrum of flexible working and

the opportunities open to the marketer as a self-employed


An experienced marketing practitioner will at some point consider

leaving the traditional working hierarchy to market their own services

to outside clients. At the moment the market for these services is

proving buoyant.

Trends indicate that in more and more circumstances businesses are

out-sourcing aspects of their marketing just as they had previously in

more traditional areas such as IT, finance, or facilities.

There can be numerous reasons why a company will appoint an interim

marketing specialist, and all concern organisational change. A position

may have become vacant due to maternity leave, or management succession

could be playing a part. The client may be over-stretched or

under-resourced, or they may simply have never carried out that task


The opportunities certainly exist for the freelance marketer, but

exercise caution - a flexible arrangement does not necessarily mean an

easier option.

Becoming self-employed is an extra commitment in itself. The interim

takes on two jobs.

The first is the job you are signed to do. The second is the job of

business development - that is identifying your next client and winning

that contract.

Not to mention the administrative demands of running your own


Business development is the key to success - this is where networking

and the use of intermediaries comes in. My current assignment came as a

result of the expertise of an intermediary agency, The Resource


Being a specialist recruitment consultancy that has extensively

researched flexible working patterns, they have the relevant experience

of interim management and could therefore help me achieve my aims.

The importance of such agencies must never be underestimated by the

self-employed marketer - they are central to continuous and successful

business development.

Something of a pioneer spirit must also be adopted by the interim


You may well be the first exposure the client company will have of

flexible working in practice. Not only are you selling your own skills,

you are selling flexibility as a viable concept. It is a double

challenge not for the faint-hearted.

Kevin Price is director of Perky Outlook.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message