BELOW-THE-LINE: BRIEFS

Britvic takes on Claydon

Britvic takes on Claydon



Claydon Heeley International has been appointed by Britvic Soft Drinks

to work on Irish mineral water brand Ballygowan’s 1996 on-trade

promotion. The four-way pitch included previous incumbent HH&S.



Orange backs circus



Orange, the national digital wirefree phone service from Hutchison

Telecommunications, is sponsoring the Cirque de Soleil Saltimbanco show

at the Royal Albert Hall. Orange’s logo appears on all promotional

material.



Miller joins NME in deal



Cold filtered beer, Miller Genuine Draft, has joined forces with weekly

music newspaper New Musical Express in a pounds 100,000 sponsorship of

the 95/96 NME BRAT Awards.



Digital hires Shandwick



Digital Equipment Corporation has hired Shandwick International as its

lead PR agency worldwide. The move follows the appointment of DDB

Needham Worldwide as its lead ad agency a year ago.



Agency spreads north



Sales promotion agency Promotional Campaigns has opened a Manchester

office. It will be based at Astley House, home of sister WPP company JWT

Manchester and the team will be headed by senior account director Karl

Perry.



Admin Group in PR move



Henderson Administration Group has appointed Fishburn Hedges as its PR

consultancy, following a pre-Christmas review.



Underground meal offer



In an effort to cut fraudulent resale of One Day Travelcards, London

Transport has launched a scheme offering discounts on selected

restaurants and West End shows to passengers who save five days of

Travelcards. It is hoped that the initiative will save London Transport

pounds 3m in lost revenue.



Premier Cola sports bid



Londis and Nisa are using a match between London rugby teams Wasps and

Saracens to do a public sampling of their brand Premier Cola.



Royal Mail appoints chief



Royal Mail has appointed Dr Andrew Hobbs as director of strategic

marketing. He replaces Peter Wigglesworth who has a new marketing post

at Parcelforce.



Nature win for WWAV



WWAV Rapp Collins North has been appointed to manage new fundraising

drive for Yorkshire Wildlife Trust. Over 20,000 managing directors are

to be targeted for contributions to maintain Yorkshire’s 80 nature

reserves.



ProLondon team forms



London’s PR officers are to launch a group for communications

professionals working in and around the capital on January 17. Called

ProLondon, the group is designed to ‘help maintain and raise

professional standards’ and will be sponsored by Pearce Lee

Communications, Connect Public Affairs and Redesign.



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