Britvic takes on Claydon
Claydon Heeley International has been appointed by Britvic Soft Drinks
to work on Irish mineral water brand Ballygowan’s 1996 on-trade
promotion. The four-way pitch included previous incumbent HH&S.
Orange backs circus
Orange, the national digital wirefree phone service from Hutchison
Telecommunications, is sponsoring the Cirque de Soleil Saltimbanco show
at the Royal Albert Hall. Orange’s logo appears on all promotional
Miller joins NME in deal
Cold filtered beer, Miller Genuine Draft, has joined forces with weekly
music newspaper New Musical Express in a pounds 100,000 sponsorship of
the 95/96 NME BRAT Awards.
Digital hires Shandwick
Digital Equipment Corporation has hired Shandwick International as its
lead PR agency worldwide. The move follows the appointment of DDB
Needham Worldwide as its lead ad agency a year ago.
Agency spreads north
Sales promotion agency Promotional Campaigns has opened a Manchester
office. It will be based at Astley House, home of sister WPP company JWT
Manchester and the team will be headed by senior account director Karl
Admin Group in PR move
Henderson Administration Group has appointed Fishburn Hedges as its PR
consultancy, following a pre-Christmas review.
Underground meal offer
In an effort to cut fraudulent resale of One Day Travelcards, London
Transport has launched a scheme offering discounts on selected
restaurants and West End shows to passengers who save five days of
Travelcards. It is hoped that the initiative will save London Transport
pounds 3m in lost revenue.
Premier Cola sports bid
Londis and Nisa are using a match between London rugby teams Wasps and
Saracens to do a public sampling of their brand Premier Cola.
Royal Mail appoints chief
Royal Mail has appointed Dr Andrew Hobbs as director of strategic
marketing. He replaces Peter Wigglesworth who has a new marketing post
Nature win for WWAV
WWAV Rapp Collins North has been appointed to manage new fundraising
drive for Yorkshire Wildlife Trust. Over 20,000 managing directors are
to be targeted for contributions to maintain Yorkshire’s 80 nature
ProLondon team forms
London’s PR officers are to launch a group for communications
professionals working in and around the capital on January 17. Called
ProLondon, the group is designed to ‘help maintain and raise
professional standards’ and will be sponsored by Pearce Lee
Communications, Connect Public Affairs and Redesign.