Manchester-based Barrington Johnson Lorains is setting up a new direct
arm, BJL Direct. Sandie Burtinshaw, former head of direct marketing at
Quadrant Advertising and Marketing, will be heading up the division. The
agency’s clients include Karrimor, North West Radio and Granada Studio
Sears has appointed database marketing company Dunn Humby Associates to
develop ways to identify the key groups within its eight million UK
customers. The appointment is part of Sears’s introduction, over the
next two years, of customer-relationship management programmes to
support key brands including Selfridges, Richards, Wallis, Adams, Shoe
Express and Shoe City.
Matter of Pride
The Pride Trust, organisers of the Lesbian, Gay, Bisexual and
Transgender Pride 1996 march and festival, has hired London-based PR
agency Jane Howard, following a four-way pitch.
The Royal Mail’s below-the-line agency review has finally reached
completion, with the appointment of agencies to handle marketing public
relations, sales promotion and fulfilment. The consumer PR account goes
to the Quentin Bell Organisation, while The Reputation Manager is the
business-to-business winner. IMP and Yellow Submarine pick up the sales-
promotion business while Acxiom and MBO-RCF Marketing are appointed as
the fulfilment agencies.
Recently merged water suppliers Sutton District Water and East Surrey
Water, now forming Sutton and East Surrey Waters has a new corporate
identity courtesy of Lloyd Northover Citigate. The new look will be
rolled out over the next few months.
From April 6, high-street travel retailer Thomas Cook will be giving
away pounds 100 holiday spending money with every summer 1996 booking.
The offer applies to all package holidays departing between May 1 and
September 31. The promotion runs until April 15.
Fitness equipment manufacturer Healthrider has appointed Cheshire-based
agency Greenwood Tighe Public Relations to handle its UK consumer PR.
The agency will be developing a comprehensive consumer media relations
and promotional campaign. GTPR will be supported by Biss Lancaster in
Marketing services company Keene Communication has announced the
formation of a new medical communications division. It is also to join
Healthcare Network, an independent network of marketing and management
consultancies specialising in healthcare.